Geometrical Construction for Modern Clothing Store Design
This is an unique and unusual store design that designed in geometrical construction, this is the Clothes shop 2.MOOD interior, designed by VLS interior architecture. “2.MOOD” (in translation „2.fashion“) clothes store, selling several different brands is located on the ground floor, in the white building of a recently built and acclaimed set of apartment buildings and business blocks in Rottermann area, Tallinn, Estonia. It is located in the City business district, close to the Old Town. The store takes quite small space about 110sq/m, and the selection of merchandise consists of several different brands – therefore there isn’t any mono-semantic corporation design included and the interior architect Ville Lausmäe in charge of the commission had full freedom to alter the space in his way of liking, without taking in account any of the brands sold there.
It was even preferred that the shop doesn’t have the “look” of any of the brands sold there – so they would be equally represented. For that reason the commissioner didn’t reveal the brands to be sold there, up until the shop opening. In a way the interior design tries to experiment a bit – it revolves around the question what kind of framing to create for completely different items on display there and how they are going to look inside it. via
